Ukwenza izinto elubala kwimveliso kunokuba sisaci sophawu lwefashoni oluzinzileyo u-Everlane, kodwa ngakumbi nangakumbi iinkampani zeempahla zasekhaya ziyalandela ngokwenza utyalo-mali olukhulu kwimizi-mveliso yorhwebo olululo kwihlabathi liphela- kubandakanya utyalo-mali oluzigidi ezintathu zeerandi olubhengezwe kule veki yi-West Elm & Williams- I-Sonoma Inc.ukuzisa intsebenziswano yabo kurhwebo lwe-Fair Trade ukuya kwishumi elinanye, kubandakanya neziko lokuqala lokuvelisa eVietnam.
Abathengi baya besenza izigqibo zokuthenga ngokusekwe kwimpembelelo yezentlalo kunye nokusingqongileyo, kwaye iWest Elm ikholelwa ukuba abathengisi esebenzisana nabo kungakhokelela kutshintsho oluqinisekileyo-ukubhengeza ukuzibophelela ukuba iipesenti ezingama-40 zayo yonke imveliso yayo iya kuba yiNtengiso yoLungiso ngo-2020, ngokwentetho ekwabelwana ngayo yinkampani izolo.
Ngo-2014, inkampani yaba ngumthengisi wokuqala wempahla yasekhaya ukuba asebenzisane nayo Urhwebo olufanelekileyo e-USA . Esi sibhengezo sizisa intsebenziswano epheleleyo yeefranti kwimizi-mveliso elishumi elinanye yorhwebo eIndiya, Nepal, Pakistan, ngoku naseVietnam - apho kuqokelelwa utyikityo lwenkulungwane yeMiddle Elm - ngokuzibophelela ekuziseni inani elipheleleyo lamaqabane efektri efanelekileyo kurhwebo ngama-20 2020.
Sinomdla wokusebenzisa uyilo olukhulu ukuqhubela phambili ukuxhotyiswa kwamagcisa ethu kunye nabenzi eMelika nakwamanye amazwe. Injongo yethu kukuqhubeka nokuqhuba utshintsho olunentsingiselo kwezentlalo, uqoqosho kunye nokuziphatha ngaphakathi kushishino lweentengiso, ngelixa sisenza ifuthe elihlala lihleli, elihle kubomi babantu abasemva kweemveliso zethu, utshilo u-Alex Bellos, uMongameli we-West Elm. Iinzame zethu zoRhwebo oluLungileyo zikhule ukusuka ekuchaphazeleni abasebenzi abangaphantsi kwama-200 ngo-2014 ukuya ekwenzeni igalelo elibonakalayo kubomi babasebenzi abangaphezu kwama-5 000 namhlanje. Iziphumo ziyaqhubeka ukusikhuthaza yonke imihla ukunceda ekufundiseni nasekukhuthazeni abathengi bethu ukuba benze okungakumbi.
Gcina Ncamathisela Bona eminye imifanekiso (Ityala lemifanekiso: I-West Elm)
Ngokuqokelelwa kwe-2017, iipesenti ezingama-20 zeemveliso zaseWest Elm ngoku zenziwe ngesandla kwaye ngaphezulu kweepesenti ezili-13 zazo zonke iimveliso ngoku ziQinisekisiwe zoRhwebo - ezo ziimveliso ezingama-4 500 kudidi lweemveliso ezininzi kubandakanya ifanitshala, izinto zokuhombisa, iiragi, kunye nobugcisa bodonga. Ngokwenkampani, iWest Elm ityale imali engaphezulu kwe-225 yezigidi zeedola ukuza kuthi ga ngoku kwicandelo lezandla, ukugcina iindlela ezizodwa kwiimbali zamaqabane ethu kunye neenkcubeko - ezichaphazela ubomi babangaphezulu kwama-20 000 amagcisa kunye namalungu osapho.
Inkampani esekwe eBrooklyn ikwenzile ukuzibophelela okukhulu ekuxhobiseni amagcisa ase-US, ngenkqubo yayo ye-West Elm LOCAL egcina ngaphezulu kwe-6,000 iimveliso ezenziwe eMelika ezivela kumashishini amancinci angama-800 kwilizwe liphela kumacandelo akhethekileyo malunga nama-88 iivenkile zayo.
I-WSM ikwangumnini wayo uWilliams-Sonoma, osebenzela iinjongo zakhe ze- $ 3 yezigidi kwi IiPremiyamu zoPhuhliso loLuntu oluLungileyo ngo-2020, kunye nePottery Barn, neyazisa inkqubo yezoRhwebo ngo-2016. Pottery Barn Kids, PBteen, noMark noGraham basandula ukuphehlelela iinkqubo zabo zoRhwebo oluLungileyo kulo nyaka.
I-West Elm liqabane elikhuthazayo ekuzinikeleni kwabo ngokungagungqiyo ekuchaphazeleni utshintsho oluqinisekileyo kumzi-mveliso nakubantu abaxhasa iimveliso, utshilo uPaul Rice, uMongameli kunye ne-CEO yeFair Trade USA. IiNtlawulo zaNyanga le zoRhwebo ezivela kwiimveliso ze West Elm zibutshintshe ngqo ubomi babasebenzi behlabathi kunye neentsapho zabo. Ngenxa yoko, abaninzi ngoku banokufikelela kukhathalelo lwempilo, imfundo kunye nezinye iinkonzo okokuqala ebomini babo. I-West Elm ngumzekelo onamandla wokuba kunokwenzeka njani ukuba usebenze kakuhle ngelixa usenza okuhle-umzekelo osincedayo sakhe intshukumo.
Ngolwazi oluthe kratya malunga nezibhengezo kunye nefuthe, kubandakanya nesifundo semeko esivela kwelinye lamaqabane asefektri eTshayina, ndwendwela westelm.com/ezibophelelo .
