IKEA yaziwa ngokuba yinkampani yobuvulindlela. Umthengisi wasungula ngokufanelekileyo ifenitshala yeplanga ethe tyaba kwaye wayenza ukuba ibe yinto ephambili. Kubekho iitoni zoyilo lweemveliso ezihamba phambili kule minyaka idlulileyo, uninzi lwazo lwaba kukutya okuhlala ixesha elide njengeebhokisi zeencwadi zeBILLY kunye nosihlalo wePOANG. Nangona kunjalo, nokuba i-IKEA iyaphazama ngamanye amaxesha, kwaye ngamanye amaxesha, bayaphazama kabini.
Kwisicatshulwa esivela kwincwadi ezayo ye-IKEA, uyilo lwentando yesininzi (eza ngo-2018), umbhali wekhophi uStina Holmberg uchaza Ibali le-IKEA a.r. , inkampani ithatha ifanitshala enokungeniswa, engaphelelanga kuphela kwiminyaka ye-1980, kodwa nakwiminyaka engama-20 kamva.
Kwiminyaka ye-80s, umyili uJan Dranger wabeka i-IKEA kule ndlela intsha yokwenza ifanitshala:
Umbono wawukuhle kakhulu ukusebenzisa izinto zeplastiki ezingena inflatable ukwenza ifanitshala yokuhlala. Iisofa, iibhedi zasemini, izitulo zokuhlala kunye nezihlalo zeenyawo. Lo yayingumlingo. Kulapho, entlanganisweni, u-Ingvar Kamprad uthatha isigqibo sokuba yinto entsha elungileyo kakhulu ukuba angayishiya. Masiyenze! Masenze ifanitshala eyenziwe ngumoya!
Izinto ezazifakwe kwiplastiki zazizaliswa ngesomisi seenwele, zize zigqunywe ngamalaphu ukuze kubonakale ngathi yifenitshala yokwenyani.
Kwithiyori, kuvakala ngathi ngumbono omkhulu we-IKEA: ayinasilinganiselo, ayinakupakishwa incinci, kwaye inokuhlengahlengiswa ngokulula kwisithuba okanye igcinwe xa ingafuneki. Nangona kunjalo, ngokwenza-njengokuba nabani na okhe walala kumatrasi omoya esazi-ayisoloko ikhululekile, kwaye intle inokwenzeka ukuba ivuze ngaxa lithile, ikushiye usofa onosizi, otyhafileyo.
Yintoni eyayiyisofa emnandi ngoMvulo yayiyilaphu elingenamthungo ngolwesiHlanu, ubhala athi uHolmberg. Kwaye ukunyaniseka, kwakungekho nokuba mnandi. Kwaye kwavakala isandi xa uhleli phantsi, isandi sento engekho mhle kwaphela. Ngapha koko, babecwangciswe ngokulula kangangokuba bahlala behlengahlengisa iziqu zabo, babizwa ngokuba yingqokelela yeemvubu ezidumbileyo ngumntu othile kwinkampani.
I-IKEA iphinda iphinda ihlaziye i-inflatable kwi-2000s, ngeli xesha ngevalve engcono kwaye kuphela kwiimveliso zezingane, kodwa ayizange ikhuphe. Ngeliphandle, kukho iqela lezinto zeediliya ze-IKEA esingathanda ukuzibona zibuya, kodwa a.i.r. akukho namnye kubo.
Funda ibali elipheleleyo IKEA Ubomi ekhaya .
h / t Uyilo lweCo
10-10-10
