Ukubuyiselwa kwikhathalogu / kwisikhokelo sekhathalogu ye-2014 iyehla kwilizwe liphela njengoko sithetha. Kubukhulu kunye nobunzima bomntwana omncinci, unokuva isandi esidibeneyo kwaye emva koko akhale isimanga njengoko uninzi luvuswa ebuthongweni babo. Yiyo kanye le nto uGary Friedman, umphathi we-Resto, angathanda ukuba yenzeke. NgoLwesihlanu ndafumana incoko efowunini enzulu noGary njengoko wayebaleka esiya kusika iribhoni eConnecticut. Undinike isazi sokuba kutheni incwadi yemfonomfono, yonke le nto iqhubeka, nokuba kutheni ecinga ukuba iResto inguquko kwaye iguqula ishishini lokubonelela ngemizi. Iyonwabisa.
Gcina Ncamathisela Bona eminye imifanekiso (Ityala lemifanekiso: UMaxwell Ryan)
Iminyaka emibini ekubeni yinkampani ethengisa esidlangalaleni, u-Resto akacothanga nakanye kwaye uhlaselo lwabo kwishishini lokuthengisa ifanitshala luthatha umphunga ongakumbi kule nyanga njengoko belahla incwadi entsha, bavula ivenkile entsha yokugcina izinto eGreenwich Connecticut kwaye bajonge ukuphinda bavule indawo yabo yaseNew York kwinyanga ezayo ngokuphindwe kabini kwesikwere.
Iincwadi zoMthombo, hayi iiKhathalogu
Okokuqala, ezi ayizizo khathalogu. Ndalungiswa nguGary kulento kwaye wayenza yacaca into yokuba uResto akasekho kwishishini lekhathalogu. Ngaphandle kwento yokuba ukulahla iincwadi zabo kanye ngonyaka, endaweni yamaxesha alishumi elinambini ngonyaka KUKUHLE kakhulu kokusingqongileyo (ezi ncwadi ziphinde zisebenze kwakhona kwaye zithunyelwe i-UPS kubambiswano, apho kuthengwe iikhabhoni eziqinisekisiweyo ukulinganisa zonke iimpembelelo) , kwakumnandi ukumva ecacisa ukuba kutheni bahlukile.
Uninzi lwamachaphaza ekhathalogu anamaxesha onyaka, ukuthengisa kunye nokukhutshwa okutsha okunyanzela abathengi ukuba bathenge izinto njengoko ezi zinto zihamba unyaka wonke. I-Resto ayiqhutywa ngumbala okanye ixesha lonyaka kwaye abasafuni ukugezela abathengi ngolu hlobo. Bangathanda ukunika abantu ikhathalogu yabo yonke / incwadi yemithombo yeemveliso ngaxeshanye kwaye ihlale iluhlaza kwaye ibhekisa unyaka wonke. Babhenela kumninikhaya onobuzaza okanye kwirente kwaye bafuna ukubonwa njengesisombululo esinzulu, esitofotofo kunye nesisisombululo kwimpahla yendlu. Kungoko iincwadi zahlulwe zangamacandelo afana nokukhanyisa nokuhlamba, ukuze kube lula ukuzisebenzisa.
Ivenkile engabonakaliyo
Okubangela umdla nangakumbi kukuba, uGary wayeqinisekile ukuba ngelixa wonke umntu enokucinga ukuba iwebhu likamva lalo lonke ishishini, ayisiyiyo iReto. Ishishini labo ALIKHO malunga ne-intanethi njengoko uninzi lweentengiso zabo luza kwiivenkile zabo zentengiso, kwaye bayayithanda njalo.
Apho Bavela Abantu:
- Iipesenti ezingama-54 zoThengiso
- I-46% ngqo (i-20% yesikhokelo, i-80% ye-intanethi)
Intengiso kwiwebhu, uGary uthe, ayibonakali kwaye yedemokhrasi, oko kukuthi, kwiivenkile ezikwi-Intanethi zinokubonakala kuphela kwisitshixo sekhompyuter apho bonke banokujongeka ngokufanayo ngaphandle komehluko wabo. Umzekelo iphepha elingaphambili likaResto liyakulingana neVenkile yeFenitshala kaHolly, kwaye awunokwazi ukuxelela umahluko kubungakanani kunye nomgangatho de ungene. Ngenxa yoku, uReto ufuna ukuthengisa ngewebhu, kodwa ngetelegraph ubungakanani kunye nesitayile seencwadi kunye neevenkile zayo - zonke zizinto ezinkulu. Ngamanye amagama, ukuze iRetoo yenze umahluko, kufuneka inyuse ubukho bayo kwintengiso kangangoko kunokwenzeka.
IiVenkile ezininzi zoThengiso Zibuhlungu, iiReto azikho
UGary uyonwaba xa ethetha ngesicwangciso sakhe sevenkile yokuthengisa, kwaye KONWABISA ukumva ethetha, ikakhulu kuba iqhinga lakhe libonakala lilungile kwaye alichasani ngaxeshanye. Ngelixa ezorhwebo zisiya zihamba kwi-intanethi, uGary uthi isizathu soku ayisiyiyo kuba i-intanethi ingcono, kungenxa yokuba abathengisi baseMelika baswele ingcinga kunye nobukrelekrele bokuzisa abathengi kwiivenkile zabo.
Umzekelo, kutheni ungafuna ukuthenga impahla yendlu yakho kwivenkile enkulu yebhokisi engenakho ukukhanya kwendalo? Yindawo engenabuntu nebulalayo engakhuthaziyo okanye engabonakalisi ubomi nabani na afuna ukubukhokela. Kwaye kukho izityalo zeplastiki kwezi venkile! Ukuba isityalo asinakuhlala evenkileni, loo nto ngumqondiso ombi, kwaye ivela kwinto yokuba kunqabile nakuphi na ukukhanya kwendalo kwiivenkile ezithengisa.
I-Resto ivala i-30% yeendawo zabo kwaye ivuselele ezinye ukuze zibe zinkulu, ibe ziigalari ezintle, zonke eziza kubakho kwizakhiwo zembali ezihlaziyiweyo. NjengoRalph Lauren, obeke iitoni zemali kwiivenkile zakhe ezintle, kodwa ngokungafaniyo noRalph Lauren kuba iivenkile zakhe zingaqhubi ishishini, uGary uthe iivenkile zabo ziya kuba nkulu, zizaliswe kukukhanya kwendalo kwaye - ekugqibeleni - uya kuthi ayithengi kuphela iimpahla zefenitshala apho, uya kuba nakho ukufumana i-latte okanye i-bellini kwiikofu kunye neevenkile abacwangcisela ukuzikhuphela ngaphakathi.
Owu, kwaye kuyakubakho nokhathalelo lomntwana!
Uyakhumbula xa uBarnes & Noble bevula iivenkile zekofu ngaphakathi kwiivenkile zabo? Uyakhumbula xa uqala ukuya kwi-IKEA kwaye unuka isinamon rolls njengoko ujonge isofa? Ngaba ukhe ukhumbule ukutyelela iKhaya le-ABC e-NYC kunye nokuva idin yokutyela ngasemva kumgangatho wokuqala?
Wakha waya kumthengisi omkhulu wasekhaya eYurophu ???
Zizo zonke iindawo apho unokuzipaka khona iiyure kwaye uthambise INDLELA YOKUPHILA kwaye ungathengi nje ifenitshala.
Kulapho afuna ukuya khona, kwaye kundenza ndizive ndibuhlungu ngokuphindiweyo kuJC Penney, ophantse wafika apho, kodwa akanayo inkxaso abayifunayo kwaye wabambeka embindini.
Ukukhawuleza Ngaba kuhamba kancinci njengoko sihamba
Yiloo nto endixelelwe yintloko ka-Gary ye-PR, kwaye kubonakala kuyinyani kwinqanaba lokuba bebehamba ngokukhawuleza okwexeshana ngoku.
Ngesicwangciso esizalwe ngaphandle kobunzulu beRecession, kuyathakazelisa ukuba neendawo zokuhlala kwilizwe lokuthengisa kwaye ubukele imithombo ekhoyo ihamba ngolu hlobo lukhulu. Njengalo naluphi na utshintsho, kuhlala kukho abaphumeleleyo kunye nabaphulukeneyo, kwaye kujongeka ngathi iReto ilapha ukuze ihlale, ke, nokuba ucinga ntoni ngekhathalogu yabo enkulu, ngaphambi kokuba ubagwebe kabukhali, jonga zonke ezinye iindlela zakho emva koko ubone into ocinga ukuba ilungele ikhaya lakho.
INdu. Esi ayisosibhengezo. Ndiyathanda ukuva amabali wokuba kutheni kwaye njani abathengisi basekhaya benza into abayenzayo, kwaye ndiza kuthetha naye nawuphi na umthengisi.
Gcina Ncamathisela Bona eminye imifanekiso (Ityala lemifanekiso: UMaxwell Ryan)
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