Imibuzo Onke Sinayo: Kutheni Amakhandlela Ebiza Kangaka?

Fumana Inombolo Yakho Yengelosi

Nokuba uphumle emva kosuku olude emsebenzini okanye uzilungiselela ubusuku bokuthandana, zimbalwa kakhulu izinto ezinokubeka imood njengokukhanyisa amakhandlela. Yindlela elula nephantsi yokuguqula imeko-bume yakho ibe yinto ekhethekileyo, utshilo uDavid Seth Moltz, umseki-mbumba weqhumiso kunye nenkampani yamakhandlela I-DS kunye neDurga.



Ngo-2015, intengiso yase-US yamakhandlela-ingabandakanyi izixhobo ezifana neenkanyamba, iibhokisi zematshisi, kunye nezinto zokucheba umsonto— beqikelelwa kwi-3.2 yezigidigidi zeedola. Musa ukwenza impazamo, yiyo loo nto okuninzi yamakhandlela, kodwa xa usenza izibalo, ayizininzi kangangoko ucinga. Nangona iivenkile ezinje ngeThagethi, iYankee Candle, kunye neBath kunye neMisebenzi yoMzimba zibonelela ngeendlela ezininzi ezingaphantsi kwe- $ 30, ishishini ligcwele amakhandlela axabisa kabini okanye kathathu ngexabiso. Kwaye xa ukhanyisile loo xabiso lixabiso, umsonto wobunewunewu, kulula ukuziva ngathi uyitshisile imali yakho.



Ke yintoni enika? Kutheni amakhandlela ebiza kangaka?



Kwiinkampani ezininzi zokunethezeka, iqala ngomgangatho wamavumba. Ngelixa iziqholo zilayishwa ngeoyile enuka kamnandi, ikhandlela ngumxube oqinisekileyo weoyile evutha kakuhle. I-Synthetics ibaluleke kakhulu, ngakumbi kumakhandlela, ucacisa uMoltz. Ezinye ii-oyile ezifanelekileyo zenza umsi omnyama kwaye zibulale ilangatye. Kwiimeko ezininzi, izinto zokwenziwa azithethi ukuba zitshiphu njengokuba ucinga. Ixabiso leoyile elingena kwikhandlela liphezulu kunelo lingena kwivumba elimnandi, kodwa ixabiso elibonwayo lekhandlela liphantsi kakhulu kunephunga elimnandi, uyongeza. Ezinye iziqholo esizisebenzisayo zibiza kakhulu, singaphulukana nemali ukuba besithengisa [ikhandlela ngalinye] ngeedola ezili-10.

Kwi- $ 65 yeeyunithi ezisixhenxe ze-D.S. & Durga, uMoltz uthi zikhona ezinye izinto ezinegalelo kwithegi yayo yamaxabiso aphezulu-kubandakanya ukuntsokotha kwevumba. Njengoyilo kuphela lwevumba lenkampani, uMoltz uthi uzabalazela ukubamba amaxesha athile, afihlakeleyo engqeleni. Kuya kufuneka uvume ikhonkrithi kunye neenowuthsi zesiseko se-steam Ikhonkrithi Emva kombane okanye ’85 IDiesel Umdibaniso wesikhumba kunye nomsi uphakame ngakumbi kunamaqebengwana eswekile okanye i-spice latte yethanga.



Ukuba uthenga ikhandlela leedola ezili-10, akukho ndlela ingaphakathi kuyo ioyile ekumgangatho ophezulu, uyongeza. Ezinye iindleko (ubuncinci kolu hlobo lwentengiso ngokukodwa) zibandakanya ukufunxa iingqayi zaseMelika, ukuthinta ingqayi nganye ipeyinti yesiginitsha yenkampani, ukudala iibhokisi kunye neelebhile ezicinezelweyo, nokunye.

Ngaba ikhandlela lamaxabiso angama- $ 70 lixabisa ixabiso lentengo? Ewe, ngokutsho komfazi u-Jocelyn kunye no-Alaina Young Drew, hayi kanye. Ndicinga ukuba uninzi lwayo kukuqonda, utshilo u-Alaina. Xa ezi nkampani ziqala, kusenokwenzeka ukuba kube sengqiqweni ngabo ukuba bathengise amakhandlela abo ngale ndlela. Ngoku, kukho iimveliso ezinjengezethu ezibuyisa ikhethini.

Thumela umfanekiso Gcina Ncamathisela Bona eminye imifanekiso

(Ityala lemifanekiso: Emily Billings)



intsingiselo yokomoya ye-1234

Njengabaninzi kuthi, uJocelyn kunye no-Alaina baqaphela ukuba bachitha imali eninzi kakhulu kumakhandlela, kwaye bayazi ukuba ubunewunewu akufuneki buze nokothuka, ngenxa yoko kwi-2017, basungula Amakhandlela eBijou, inkampani ethe ngqo-kubathengi echaza ngokutsha amakhandlela obutofotofo. Ngokufana nezinye iimveliso kudidi lwazo lobunzima, iBijou ineepakethi ezifanelekileyo ze-Instagram kunye neepenisi ezikhethekileyo ekunzima ukuzikhomba-kule meko, ethiywe ngeenkwenkwezi zaseHollywood ezinjengoJudy Garland no-Audrey Hepburn.

Intsingiselo ye-2: 22

Kodwa enkosi ngokusika umntu ophakathi kunye nokwenza amanani amancinci, uBijou uthengisa amakhandlela akhe angama-10.5-ounce nge $ 29. Sifuna ukuzisa ubunewunewu obufikelelekayo kuye wonke umntu, utsho uJocelyn. Kungenxa yokuba i $ 29 ayithethi ukuba awuzukufumana zonke iintsimbi kunye neempempe.

Ukongeza kumxube wayo wee-synthetics ezingezizo ityhefu kunye nee-organic, ii-oyile ezifanelekileyo, i-Bijou's 100-pesenti yamakhandlela e-soy yi-vegan, engenaburhalarhume, kwaye ayikaze ivavanywe kwizilwanyana. Nangona i-soya wax itshisa ngokulinganayo, kancinci, kwaye ngokubanzi ivelisa umsi omncinci, u-Alaina uthi ayingomgangatho womzi mveliso. Amanye amakhandlela obutofotofo awasebenzisi nokuba isoya! Ucacisa. Basebenzisa izinto ezingcono ukuzenza kubunzima.

Nokuba uchitha i $ 30 okanye i-130 yeedola, onke amakhandlela awenziwanga alinganayo. Ngelixa uJocelyn kunye no-Alaina bebeka ugxininiso kumgangatho nasekuhleni, bakwacebisa ukutyala imali kwiinkampani ezabelana ngeethos yakho. Njengemillennials, sifuna iinkampani ezibonakalayo, utshilo uJocelyn. Sifuna abaphazamisi beshishini banqumle umntu ophakathi.

UMoltz, kwelinye icala, uthi amakhandlela akabalulekanga njengokutya namanzi, kutheni ungatyali imali kwivumba olithandayo? Iziqholo namakhandlela azisebenzi kangako, uyachaza. Imalunga nokunandipha ivumba.

BukelaIsikhokelo: Amakhandlela anevumba elimnandi

UKelsey Mulvey

Umnikeli

UKelsey Mulvey ungumhleli weendlela zokuphila kunye nombhali. Ubhalele upapasho olufana neWall Street Journal, Business Insider, Wallpaper.com, New York Magazine, nokuninzi.

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